The project

AdClicks is a B2B SaaS marketing analytics tool. After launching in 2022, the content strategy was based on increasing brand awareness in the US, AdClicks was ready to transition into the lead generation process. The content & SEO strategy you will see bellow, were part of the assessments to become the content coordinator back then.

They were aiming to:

• Show the reporting process can be efficient and fun

• Generate leads by promoting the 30 day free trial

• And attract digital marketing professionals that value and need this tool in their everyday life.

For this project I created 2 articles for their blog and 2 Youtube video scripts for their channel. This social media content was part of the content & SEO strategy for AdClicks.

The content

As a way to use long content efficiently, blog posts were the main source to create YouTube scripts.

Blog posts

• Both includes lead magnets

• Shows the tool functionalities in a "manual" style

• Provides an expert explanation about the main metrics to consider to make business decisions.

• Read the blog posts here and here.

  
  

YouTube videos

If you are looking for a brand strategist that has a gift to translate ideas into friendly and compelling content, let's talk about your project in a 30-minute FREE video meeting in zoom. Book it here ⤵️