The project

AdClicks is a B2B SaaS marketing analytics tool. After launching in 2022, the content strategy was based on increasing brand awareness in the US, AdClicks was ready to transition into the lead generation process. The content & SEO strategy you will see bellow, were part of the assessments to become the content coordinator back then.

They were aiming to:

• Show the reporting process can be efficient and fun

• Generate leads by promoting the 30 day free trial

• And attract digital marketing professionals that value and need this tool in their everyday life.

For this project, I created a social media content strategy and SEO strategy.

The Strategy

It was absolutely important for me to understand how the founders of the project envision the behavior of the brand to make sure I created a personality that matched their idea and use a compelling language and tone of voice to create content that made them feel confortable with the image they were giving to potential customers.

On the other hand, as a brand strategist it was important for me create a smooth transition in the language as they already had 1 year of online presence,

Key point in my content & SEO strategy for AdClicks:

• Show the tool functionalities in real time.

• Create expert content about marketing and ads analytics

• Improve SEO by creating native content and expert content with collaborators to improve backlinks

• Use SEO and keywords off page - social media.

• Make sure all call to actions re directs to create qualified leads.

Read the whole strategy here.

The results

• They implemented the main points of the strategy, by creating 3 YouTube playlists in their channel and re purposing on social media:

  • 1) AdClicks 101: videos showing the functionalities of the tool in real time.

    
    

  • 2) AtTips: a playlist to give best advice from a marketing agency. And

  • 3) The marketing matters show: is a video-cast where they share expert analysis and advice in a fun way.

    
    

If you are looking for a brand strategist that aligns content with your brand personality I might be the person you are looking for. Let's chat about your project, book a free 30-minute meeting ⤵️